WHO, WHAT, WHERE and WHY
WHO IS THE ‘DOGCAST’ FOR?
‘From Wags To Riches’, is what we call a ‘dogcast’ as opposed to a podcast, and it’s for dog lovers everywhere but specifically for dog related business owners and those perhaps aspiring to start one.
WHERE are we hoping to take your dear listener?
Look, the reality is many people rush into dog related businesses thinking it’s easy, and what appears quick easy money can quickly turn into anything but easy.
20% of small businesses fail in their first year, 30% by their second year, 50% by Year 5 and less than 30% make it to their 10th year in business.
Whether you’re starting out or taking your business to another level, to be successful you need a blend of skills, knowledge and expertise, as well as luck, not just for canines but for business and marketing, in order to turn your passion for pooches into pounds. This podcast aims to help you by providing some of the missing pieces of your jigsaw to start or grow, helping you turn your passion into a serious revenue generating business.
I know how important advice shared has been to me in the past. If I can help you grow your business to another level or to kick start one from scratch. and 10X your dreams in the process, to avoid mistakes that I and others have made, hey, there’s a good result.
WHAT will we be talking about?
This dogcast will be a blend of deep dives on specific topics, stories and laughter, as well as intimate and in-depth conversations with people who straddle the dog business world. I’ll be chatting with seasoned professionals and subject matter experts and I’ll ask them about how they got started, what they’ve learnt along the way; about their experiences, ideas, strategies, quick wins, and best tips – so we can learn from their success and their failures .
My mission is to help you be a better version of yourself with the knowledge and information we’re providing and by highlighting some of the Actual Action Steps you can start taking to improve your profitability.
WHY listen in?
As your host, Randle Stonier, and even though I’m an honorary doc(g), I’m not claiming to be an expert or a guru. Yes, I do have nearly 40 years of both business experience and loving dogs under my belt working for the likes as Sir Richard Branson from the Virgin Group. I’ve had some successes, but I also know at first-hand what it’s like to be fired, to be plagued by self-doubt and have my belief knocked when I lost an 11-year-old business and my home as a result. But I’m more than happy to talk about those moments if it helps others to avoid some sickening realities. And despite those set-backs, I bounced back as the co-founder (with my sister Mitch) of MyWaggyTails, a home boarding, home day-care and dog walking business, and as the founder of the Dog Business School. So you can bounce back from life’s knocks and hopefully be a better person for it.
Most importantly, I want to use the knowledge and experiences of my amazing guests and my own, as I hopefully tease out of them their nuggets to help you be a better version of yourself and to build a better business as a consequence.
What have you got to lose? You might even have loads to gain.
Please join me and my guests in From Wags To Riches.
Subscribe and listen in, on iTunes or on another podcast platform near you. And please, always feedback and rate us on iTunes, or wherever takes your fancy. And don’t forget to email me directly on here with any questions, comments or suggestions, there or comment on social media. Thank you.
Greg Van Praagh, MD of premium raw dog food manufacturer, Benyfit Natural and incoming Chairman of the Pet Food Manufacturers Association talks about leaving Spain for dog food, his father and founder learning about food preparation, nutrition and production as a mature student for his own working dogs, the importance of meeting customers, your supply chain, quality and trust values but advises against glossy magazine advertising.
Lisa Hannaby talks starting a new home business, doggery, cattery and raw food, marketing challenges, mental health and compassion fatigue around the Canine Country Retreat and the Gone Fishing Cat Hotel in North Wales.
Laura Peskin introduces her little lodgers and highlights the importance of finding your niche, 6,661 Facebook followers, the power of her website and going way beyond the call of duty. She shares bad wind with Sir Michael Parkinson, being banned from a pub and a 3-some with Robert Redford, Stanley Johnson and hot to trot Piers Morgan.
Lisa Gordon of the K9 Spa in Norfolk talks about setting up a dog grooming business, budgeting, the importance of grooming socialisation, flat-coated retrievers, gin and curry.
Kevin Johnstone talks being head hunted by his wife and co-founding Canada’s leading 100 acres off-leash dog pack walking business for socialised dogs and owners, Boogity.ca.
Becky Ducette talks her first 3 years working – kennels and daycare in a pet shop and time spent dog pack off-leash walking.
Emma Jackson of Shawbury Paws shares her amazing transformation story, from cyber security to canine care, providing parties for pooches and their owners.
Jon Davison from Canine Assist, behaviourist, trainer and licensed daycare provider shares his experiences and provides tips for canine meet and greets, socialisation, disengagement and dissuading dogs from doing the unmentionable.
Guest interviews wanted
I’m currently scheduling more Pawtastic rockstar guests for the From Wags To Riches dogcast, if you’re game, please let us know.
DOG LOVERS & DOG BUSINESS PROS
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