In 2018, the average dog care licence was estimated by the Government to be £172. In 2020, in the midst of a global pandemic, many businesses have been shut for 2-3 months. Summer holidays seem a distant pipe-dream and dog care bookings have sunk to an all time low. Now local authorities are putting up licence fees by 550%! Will there be anyone still in business in 2021? We need help fighting back.